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10 thoughts on “Bourbon Empire

  1. says:

    All bourbon is whiskey but not all whiskey is bourbon Entertaining historical account on the spirit of bourbon that spans from Washington the Revolutionary War to Repeal of Prohibition the Twenty First Amendment to Bourbon branding and resurgence todayEach chapter has an interesting historical trait of the bourbon industry The author discusses key family owned and operated distilleries across the US and those who supported and promoted the bourbon brand He also shares such great pivotal moments Old Bourbon being served at the first Kentucky Derby; its contribution to the creation of NASCAR; its influence on F Scott Fitzgerald’s The Great Gatsby to name a fewI was especially surprised by Chicago’s connection and influence towards the spirit of bourbon – not to mention lead to the birth of the nation’s largest drugstore chain WalgreensI recently attended a Producer’s fair and visited KOVAL distillery Established in 2008 it is Chicago’s First Distillery since the Mid 1800s KOVAL’s Single Barrel Bourbon whiskey was awesome btwA great micro history of the birth of bourbon its evolution and revivalBourbon America's whiskey Disclaimer I received this book in exchange for a fair review All opinions are my own and I was not compensated for this review


  2. says:

    I had a hard time choosing between 3 and 4 stars for this book The author has a wealth of interesting information to share but most importantly he is a good storyteller and his love of the topic is infectious Parts of the book are fascinating I especially liked seeing how the opinions on bourbon changed throughout American history spanning the civil war the western frontier prohibition of course the industrial captains of industry age and the modern craft fooddrink movement The bourbon industry seems to have than its fair share of colorful characters Also interesting to get a view behind the curtain at how major distilleries construct a storyhistoryimage to fit the notions that consumers expect out of a bourbonThe reason I struggled to give it that 4th star is largely a matter of editing The book jumped about uite a bit sometimes dry history sometimes fascinating storytelling sometimes mini biographies sometimes speculation on eras when historical records are scarce sometimes near tirades against particular distilleries It also repeated itself from time to time I was already rolling my eyes the 3rd of 4th time I was reminded of the HamiltonJefferson views of industry included short bursts of hyperbole and opinion and even had the odd misspelling or two A firm hand at editing would have made this book really crackle but I'm trying not to hold that against it You can even sense the author trying to reign himself in at times noting that taste is subjective etc with mixed resultsIn the end it is kind of like sitting down over a bourbon? to have a chat with someone who really loves and is knowledgeable about a subject Even if the conversation goes off the rails on occasion it is bound to be interesting Ultimately I enjoyed reading it and felt like I came away learning new things so 4 stars it is


  3. says:

    Great historical dive on the American spirit bourbon Full disclosure I’m from Kentucky and live near the Bourbon Trail so I’m a little biased


  4. says:

    I don’t know why I am fascinated with these biography of things books I suppose if you are a history lover such as me a biography is a biography no matter the topic Still who would have thought to write a history of bourbon? Who knew there would be enough compelling information to hold a reader’s interest for 320 pages? I don’t drink the stuff nor know anybody who does Yet this was compelling because ALL of the information was newEven though the content was previously unknown to me it was not the most exciting topic that’s why I gave it 3 stars meaning I liked it It was however a very interesting read and if you like learning about things that you typically do not give much thought to you may find this biography of interest


  5. says:

    I'm not a fan of bourbon but my last husband surely enjoyed Evan Williams and I wish he were still here so he could read this informative entertaining book on the history of his favorite drink You may think you know this history of that bourbon in your hand but you'll be surprised how many backstories are a product of pure marketing Whatever the story iswasor will be I still think your taste buds will lead you to the perfect brand for you


  6. says:

    It’s America’s whisky and Reid Mitenbuler traces the history of bourbon back to the first president Turns out the spirit is closely tied to the country that gave birth to it Backwoods individualism to corporate shenanigans outright criminal activities to being an essential staple of war For a spirit that cultivates it’s craft heritage it’s become a mass produced product created by only a handful of distillers It enjoys a rip roaring mythic history that makes for an entertaining read


  7. says:

    The author takes you on a journey just like our country has been forged through the history of immigrants and does the same with bourbon whiskey rye and the differences How they are produced still in certain regions because that is where their ancestors emigrated to from Scotland Germany Ireland How that before that revolution most people were drinking rum and then like most things the British started taxing the rum at a higher rate so the whiskey or bourdon being produced in Tennessee and Kentucky started making it to the bigger cities Now after the war and formation of our country we did the same thing That is tax the whiskey called simply the whiskey tax and this was just one of the many things that Jefferson and Hamilton argued over An agreement was brokered and for the most part that stayed in place until the early 1900’s when the food act came into existence and whiskey rye bourbon came under there guide lines The tax for whiskey has change over the years but has always been there The author takes you through every period of our history as a Nation wars from the Revolution Civil to the World wars Then through probation where it was not as dry as they made it sound If you had a medical condition and needed bourbon for that condition with a doctor’s recommendation note you could have it Of course the only people who could afford it were the rich or politicians but I found this to be very interesting Of course during this time only of few of the big makers were able to survive and the author takes you through the owners of the companies and how really only 4 or 5 actually own all of the names Old Grand Dad Wild Turkey Jim Beam but now there are new people coming into the game kind of like with beer the independents specialty brands or makers This was a good book with a lot of information he even goes into the formation of NASCAR so overall a very good read I got this book from Netgalleycom I gave it 4 stars Follow us at www1rad readerreviewscom


  8. says:

    The book is both repetitive and unfocused Sentences are repeated almost verbatim from one page to the next This book reads like a rough draft or notes not an actual history of American whiskey I'm pretty sure the editor gave up around page 10 Unlike the editor I kept going and felt the lack I would love my time back You'll get a better history of whiskey touring the Jack Daniels and Jim Beam distilleries than you will from this book


  9. says:

    While I enjoyed the subject matter I found this book to be very uneven Mitenbuler is strong at the beginning but sags as he diverges into tangents that seem to be an attempt to force material into the text For a book that is not a scholarly survey the footnotes were distracting Overall this is an interesting read but would have benefited from a discerning editor


  10. says:

    uick impression This is a very interesting book that looks at the history of bourbon its influence on US history and culture as well as a good look at the business and industry It also debunks a good amount of myths around bourbon For the audio version good narrator However the book does skip around a bit and in audio means you may feel you missed something; transitions not that great Still worth a read Full review on my blog later


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Bourbon Empire

Free read Bourbon Empire

How bourbon came to be and why it’s experiencing such a revival today Unraveling the many myths and misconceptions surrounding America’s most iconic spirit Bourbon Empire traces a history that spans frontier rebellion Gilded Age corruption and the magic of Madison Avenue Whiskey has profoundly influence. Great historical dive on the American spirit bourbon Full disclosure I’m from Kentucky and live near the Bourbon Trail so I’m a little biased

characters ð PDF, eBook or Kindle ePUB free ✓ Reid Mitenbuler

D America’s political economic and cultural destiny just as those same factors have inspired the evolution and uniue flavor of the whiskey itself Taking readers behind the curtain of an enchanting and sometimes exasperating industry the work of writer Reid Mitenbuler crackles with attitude and commentary. I'm not a fan of bourbon but my last husband surely enjoyed Evan Williams and I wish he were still here so he could read this informative entertaining book on the history of his favorite drink You may think you know this history of that bourbon in your hand but you'll be surprised how many backstories are a product of pure marketing Whatever the story iswasor will be I still think your taste buds will lead you to the perfect brand for you The Strength In Our Scars (English Edition) you know this history of that bourbon in Apprenez l'art de la glace et des sorbets your hand but Absolute Event Horizon you'll be surprised how many backstories are a product of pure marketing Whatever the story iswasor will be I still think Pilots Die Faster your taste buds will lead Pokémon Soleil et Lune 01 - Aventures à Alola ! you to the perfect brand for Jubelientje wil winnen you

Reid Mitenbuler ✓ 5 Summary

About taste choice and history Few products better embody the United States or American business than bourbon A tale of innovation success downfall and resurrection Bourbon Empire is an exploration of the spirit in all its uniue forms creating an indelible portrait of both bourbon and the people who make it. The book is both repetitive and unfocused Sentences are repeated almost verbatim from one page to the next This book reads like a rough draft or notes not an actual history of American whiskey I'm pretty sure the editor gave up around page 10 Unlike the editor I kept going and felt the lack I would love my time back You'll get a better history of whiskey touring the Jack Daniels and Jim Beam distilleries than you will from this book